I’ve been working with Lauren on her 10 Things newsletter for almost six years. We recently sat down together for a chat. Lauren Pope: The whole time that I've been working in content, almost 20 years, email has always been a really valuable marketing channel.So when I started the business, I knew...

Writing helps to clarify and develop your thinking. Sharing your ideas and expertise builds your reputation and can attract new customers and opportunities. But it’s easier said than done....

The goal is to describe what you do in one sentence. Ideally one sentence you can say out loud without cringing. That’s difficult....